WHAT OUR STUDENTS SAY
"My time at the West Coast Eagles Academy of Sports Business was an incredible opportunity to gain real-world experience. Learning within the club environment provided insights you simply can’t get in a classroom. The workplace learning component was a highlight—the chance to hear directly from professionals across all areas of the club, be involved in match days at Optus Stadium, assist behind the scenes at Eagles HQ, and see how everything comes together gave me a genuine understanding of the sports industry.
I was fortunate to contribute to a wide range of initiatives, including the Bachar Houli Foundation Cup, wheelchair football, school clinics, AFLW match day operations, and the Naitanui Academy. Working with the partnerships team broadened my perspective on how diverse the sports business field really is.
Since graduating, I’m proud to have joined the West Coast Eagles team. The Academy didn’t just provide knowledge—it offered hands-on experience, industry connections, and the confidence to take the next step in my career.”
Denholm Melrose, West Coast Eagles Academy of Sport Business Graduate
WHAT OUR STUDENTS SAY
“Today I had an incredible opportunity. I had the chance to help out and see what goes on behind the scenes at a major event with The West Coast Eagles — their Big Footy Lunch at Crown Resorts Perth.
Being part of it made me realise just how much thought, effort, and coordination goes into creating something that, from the outside, looks seamless. It’s easy to focus on the main stage and entertainment without noticing everything happening around you to make it all run smoothly.
I feel incredibly grateful to have been given the opportunity to be part of it, and to see all the hard work come to life.”
Kat via LinkedIn
WHAT OUR STUDENTS SAY
“It was an incredible honour to be part of a historic day for the City of Bunbury marking a major milestone for the AFL - Australian Football League, North Melbourne FC, the West Coast Eagles, and the city itself. The atmosphere was electric as the community came together to celebrate AFL football in the heart of the South West.
The day not only showcased the talent and passion of both clubs but also highlighted Bunbury’s growing significance as a host for major sporting events and possibly bigger things in the future. Being involved in such a memorable occasion—where sport, community, and culture intersected—was truly special and something that will be remembered for years to come.”
Dylan via LinkedIn
WHAT OUR STUDENTS SAY
“Reflecting on semester one, I’m grateful for the incredible opportunities to gain hands-on experience whether it was working in Premium Hospitality and Fan Zone on game days at Optus Stadium, assisting with community activations like Rick’s Rookie clinics and regional matches, or honing my videography and editing skills with the Eagles Women’s training sessions.
I have also had the chance with other students to plan and present our ideas for themed rooms and premium member gift ideas to make the fans experience a memorable one for 2026 in Premium Hospitality. Those experiences gave me a front-row seat to the teamwork, planning, and passion that drive an elite sporting organisation.”
Mischa via LinkedIn
WHAT OUR STUDENTS SAY
“Over the school holidays, there were numerous clinics run throughout the community getting young children outside and involved in fun and engaging football activities. I attended clinics across 2 days run by WA Football in partnership with the Edmund Rice Centre WA.
Regardless of the fact that most of the children have backgrounds in soccer and/or minimal football experience, they were completely immersed in the activities that were run by the coaches and undoubtedly had an amazing 2 days making new friends and learning the foundations of football.
I can confidently say that community placement has been one of my favourite parts of the Diploma through the West Coast Eagles and ECU and I'm looking forward to what Semester 2 will bring.”
Zoe via LinkedIn
STUDENT EXPERIENCE
